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Institut Václava Klause

Efficient Communication - A Key To Success In Business

Efficient Communication - A Key To Success In Business

By communication, people exchange. Communication is an essential attribute of human life, which is why all of us spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and enterprise relationships. The ability to alternate information or conversation with others is crucial to the success of the person, family or enterprise organization. It needs to be noted, however, that it is one thing to speak but quite another thing to speak effectively.

Ineffective communication usually leads to failure, as it doesn't elicit the desired response in form of feedback from the receiver. This is the bane of many enterprise organizations. Many managers do talk, but usually not very effectively. Lack of capacity to speak successfully on the part of managers is the reason for the failure of many businesses. Every firm or business group wants an efficient communication network so as to function properly and achieve its set objectives. In this article, the main focus will be on the indispensable function which effective communication plays in the each day functioning of a business organization. We shall start by looking at the which means of efficient communication from completely different angles and go on to look at its significance as well as how it can be achieved in business.

Looking at the Meaning of Effective Communication from Different Angles

The last word goal of each form of communication - face-to-face meeting, telephone discourse, teleconferencing, videoconferencing, interview, e-mail, letter or memo - is to get an anticipated response in form of feedback from the receiver to the sender. This is what efficient communication is about. It's about guaranteeing that the information is well-packaged and properly transmitted, in order that the recipient understands the message and responds positively. In other words, effective communication is the one that achieves the outcomes for which it is intended.

Communication may be looked at from completely different angles, such because the mode of expression (oral or written, and even non-verbal communication), the purpose of communication, the viewers, the information flow (vertical, horizontal or diagonal), etc. Communication could be inner (within the organization) or exterior (with outsiders). It can be interpersonal or group communication; interpersonal when it entails two individuals and group when it takes the forms of meetings, discussions, symposia, conferences and workshops. There's also mass communication which has to do with speaking with the plenty by the technique of the radio, the television, the newspaper, the internet, etc.). From whichever angle it is looked at, communication can only be considered to be efficient when it leads to the desired feedback.

Oral communication involves using spoken words and could take the form of face-to-face dialog, interview, telephone discourse, voice mail, conferences, group discussions, oral directions, teleconferencing, videoconferencing, etc. Oral communication is quick and permits quick feedback as well as speedy response to feedback. Participants can ask questions and get quick clarification. Moreover, gesture and facial features can be used to reinforce the intended message. The limitations of oral communication embody susceptibility to errors and misinterpretation and lack of permanence.

Written communication, as the name implies, involves using written words. It could possibly come in the forms of enterprise letters, memoranda, reports, minutes of conferences, written speeches, etc. Written communication has the advantages of revision earlier than transmission, permanence and accessibility for reference purposes. It additionally reduces the risk of distortion in meaning; thus, it will be considered as an ideal medium for long and sophisticated messages which, if relayed orally throughout many intermediaries, can easily be distorted or misinterpreted. Another advantage of the written medium is that it can easily be reproduced in many ways (e.g. photocopying) and distributed to many recipients. One in all its main limitations is delayed feedback; the reading of lengthy documents may be boring and the writing of a reply could also be delayed by a number of different factors. Written communication additionally lacks the presence of gesture, facial features and other forms of body language capable of reinforcing that means in communication.

The choice of medium of communication depends on the character of the message to be transmitted. As earlier noticed, while the written medium is the proper medium for transactions that require permanent documentation, the oral medium is ideal for messages that require fast feedback. One has to consider the circumstances as a way to determine whether or not to make use of a telephone call, a face-to-face meeting, an email, a typed and signed doc, etc. The factors to be considered when choosing the medium of communication embody: urgency, formality, risk of misinterpretation, confidentiality, legal implications or the necessity for future reference, the nature and measurement of the audience, etc.

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