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Institut Václava Klause

Efficient Communication - A Key To Success In Business

Efficient Communication - A Key To Success In Business

By communication, individuals exchange. Communication is an essential attribute of human life, which is why all of us spend most of our time either receiving or requesting for information. Lack of communication creates tensions and destroys personal and business relationships. The ability to alternate information or conversation with others is crucial to the success of the person, household or business organization. It needs to be noted, nonetheless, that it is one thing to speak however quite another thing to communicate effectively.

Ineffective communication normally ends in failure, as it does not elicit the desired response in form of feedback from the receiver. This is the bane of many enterprise organizations. Many managers do talk, however often not very effectively. Lack of capacity to communicate effectively on the part of managers is the reason for the failure of many businesses. Each firm or enterprise group needs an effective communication network as a way to function properly and achieve its set objectives. In this article, the main focus will be on the indispensable position which efficient communication performs in the daily functioning of a business organization. We will start by looking at the which means of efficient communication from totally different angles and go on to look at its importance as well as how it can be achieved in business.

Looking on the That means of Effective Communication from Different Angles

The final word goal of each form of communication - face-to-face meeting, telephone discourse, teleconferencing, videoconferencing, interview, email, letter or memo - is to get an expected response in form of feedback from the receiver to the sender. This is what effective communication is about. It is about making certain that the information is well-packaged and properly transmitted, so that the recipient understands the message and responds positively. In different words, effective communication is the one that achieves the outcomes for which it is intended.

Communication can be looked at from completely different angles, such as the mode of expression (oral or written, or even non-verbal communication), the aim of communication, the audience, the information flow (vertical, horizontal or diagonal), etc. Communication may be inner (within the organization) or exterior (with outsiders). It will also be interpersonal or group communication; interpersonal when it entails two individuals and group when it takes the forms of meetings, discussions, symposia, conferences and workshops. There's also mass communication which has to do with speaking with the plenty by the means of the radio, the television, the newspaper, the internet, etc.). From whichever angle it is looked at, communication can only be considered to be efficient when it ends in the desired feedback.

Oral communication includes the usage of spoken words and will take the form of face-to-face dialog, interview, telephone discourse, voice mail, meetings, group discussions, oral instructions, teleconferencing, videoconferencing, etc. Oral communication is quick and permits fast feedback as well as instant response to feedback. Participants can ask questions and get immediate clarification. Moreover, gesture and facial expression can be utilized to reinforce the intended message. The limitations of oral communication include susceptibility to errors and misinterpretation and lack of permanence.

Written communication, because the name implies, entails the usage of written words. It will probably come in the forms of business letters, memoranda, reports, minutes of meetings, written speeches, etc. Written communication has the advantages of revision before transmission, permanence and accessibility for reference purposes. It also reduces the risk of distortion in meaning; thus, it will be considered as an ideal medium for lengthy and complicated messages which, if relayed orally throughout many intermediaries, can simply be distorted or misinterpreted. One other advantage of the written medium is that it can easily be reproduced in lots of ways (e.g. photocopying) and distributed to many recipients. Considered one of its main limitations is delayed feedback; the reading of lengthy documents may be boring and the writing of a reply is also delayed by a number of other factors. Written communication additionally lacks the presence of gesture, facial features and other forms of body language capable of reinforcing meaning in communication.

The selection of medium of communication is determined by the nature of the message to be transmitted. As earlier noticed, while the written medium is the proper medium for transactions that require everlasting documentation, the oral medium is ideal for messages that require quick feedback. One has to consider the circumstances to be able to decide whether or not to use a telephone call, a face-to-face assembly, an e-mail, a typed and signed doc, etc. The factors to be considered when choosing the medium of communication include: urgency, formality, risk of misinterpretation, confidentiality, legal implications or the necessity for future reference, the character and measurement of the viewers, etc.

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